15% of profit to the charity; Lost Reality unites with Tony Hoffman and his Freewheel Project

15% of profit to the charity; Lost Reality unites with Tony Hoffman and his Freewheel Project

Lost Reality Clothing is pleased to announce its collaboration with BMX Elite Pro Tony Hoffman and his charity: the Freewheel Project. 15% of all Lost Reality profit from product sold in North America will go to the Freewheel Project. 

The Freewheel Project exists to help educate kids on the importance of drug- and alcohol-free lifestyles, while directing them toward positive outlets such as BMX racing.

Lost Reality Founder and CEO, Markus Niemela:

"Tony is a great BMX rider, but what's even more important is that he is a remarkable role model beyond the race track. Tony was at the very bottom of society and life, then made a full U-turn while in prison, coming back stronger than ever before. Now his lifestyle is clean and his values full of purpose. Tony's whole story is more than unlikely. He has defeated all the odds and that's what Lost Reality is about. If I would make a list of idols for myself, Tony would definitely be at the top end of it. We are more than excited to have him join our team and it's great that we get to be part of the Freewheel Project."

Lost Reality will also be Tony Hoffman's personal sponsor for his 2012 racing effort in the Elite Pro class - BMX racing's top class, worldwide.

Tony Hoffman:

"I'm very excited for myself and the Freewheel Project to be partnered up with Lost Reality. With the Freewheel Project in the startup phase of being a non-profit organization it's great to know people like Markus & the Lost Reality brand that can come to your side in support of like visions. This will be great partnership and a better year!"

 

This is all very deep and meaningful…bottom line, just ride, drive, flip and fly your heart out.